Oh, hello!

United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.




The work

We partner with you to offer that vital external perspective combined with a friendly team feel. While Camilla is your main point of contact, Oddkid opens the door to collaborations with other strategists and creatives, so you benefit from the best possible skill sets and price point. Check out some recent case studies below.


Daisie — bringing creators together

Founded by entrepreneur Dom Santry, and Game of Thrones actor Maisie Williams, Daisie brings creators together and supports them to do the best work of their lives. Having made great progress and raised significant funding with only a light touch identity, they felt it was time to properly define their brand and get their marketing in shape for a global launch.

I initially partnered with Studio Koto on the brand strategy – defining Daisie's purpose and personality. Before moving in-house to work directly with the team on their marketing strategy, launch plan, and key content.

From the outset, we knew that Maisie's reach and influence meant that we'd have no problem with building awareness. The strategic challenge was ensuring the brand and product really resonated with creators looking to take up space in their chosen field.

Daisie launched publicly in May 2019, and hit 100,000 users in the first 24 hrs. The quality of work and level of ambition on the platform is palpable – the start of a bright future for Daisie and its users.


The Helix Centre  — telling their story

As an innovation lab working at the heart of healthcare, The Helix Centre needed support defining and communicating a unique brand story and offer. Their goal was to have better and more meaningful conversations with potential partners and investors, as well as with prospective talent across design, tech and medicine.

I worked with them to better understand their needs and capabilities, and develop a purpose-led communications strategy. I designed and facilitated two major workshops with the entire team, and partnered closely with core team members day-to-day via Slack and in-person. It was brilliant to see The Helix Centre quickly pick up and run with the work - launching a new website and brochure within weeks of sign-off.

"It feels awesome to have a confident, coherent and compelling story to tell, which captures both our work and our potential impact in health care. Camilla helped us get there and we would love to work with her again in the future!"
Daniel Dickens, Managing Director.

Pure Sports Medicine  — forging alliances

Pure Sports Medicine are a leading, London-based clinic specialising in health and fitness. With four successful clinics across central London, a loyal customer base, and a well-oiled team of expert employees, PSM were in an enviable position of strength. They came to me in need of a brand and communication strategy that was aligned to their long-term business goals of continued expansion and growth.  

I interviewed leaders and practitioners across the business, surveyed customers, and worked closely with their Marketing Manager over a two-month period to develop a full stack strategy based on the central idea of "alliances". My work encompassed brand purpose and positioning, brand architecture, personas and user journeys, all brought to actionable life with a communications plan and roadmap.

In August 2017, I returned to PSM to define a launch campaign and marketing plan for their two new Central London clinics opening in early 2018. 

“The process of working closely and collaboratively was brilliant and Camilla made a complex project simple and enjoyable. The final strategic direction is perfectly aligned to our business mission and the whole company are on board with it.”
Emily Rogers, Marketing Manager

Facebook — defining the world's best known brand

As Facebook continues to grow and expand, so the limits of the brand are stretched and extended. With so many new applications to consider, and an ever increasing list of partners to brief and guide, Facebook needed to update their brand guidelines and draw a line in the sand for what was ‘Facebook’ and what wasn’t. I worked with creative director, Marian Chiao, to assess Facebook’s existing brand assets and define guidelines for everything including tone of voice, moving image, photography, illustration, colour palette and emojis. Don’t forget the emojis. 

Marian and I regularly collaborate under our virtual studio, Work We Do. Together, we've since gone on to work with the Facebook brand team on a variety of projects. Contact me to find out more about our transatlantic approach. 

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Spec – capturing new standards

Pupil, a spatial capture technology company, came to Oddkid for strategic support defining and launching their first product offering, Spec. I worked with strategist Ally Carter, to deliver a full-stack strategy encompassing brand architecture, purpose, and customer research through to comms strategy, launch planning and recruitment.

"Camilla and Ally brought razor-sharp insight to shape our brand and marketing strategy for our new digital product Spec. We were impressed with their methodology that allowed us to really understand our customers and dial-in our approach accordingly. Working next to an evolving product offering, Camilla and Ally were flexible enough to deliver A+ work in real-time and really stand behind their recommendations. They were super professional, friendly, and fun to work with throughout.”
David Mullet, co-founder, Pupil.

Summary of other work, 2015 - present:

Brand and marketing strategy for...

Product and offer definition for...