Oh, hello!

United Kingdom

I am a strategy director with experience in all stages of brand strategy and execution. I work with CEO's on the future of their business, and I bring brands to life through tailored content. Whatever you need. I am based in London, but can work wherever you and your clients are.



Camilla Grey, Strategist

About me

My name is Camilla Grey Petty and I established Oddkid in 2018.

I am a strategy director with 12 years’ experience working with large, global brands as well as ambitious young start-ups. I specialise in connecting the dots between a business' core strategy and marketing tactics — creating useful, actionable work that’s easy for teams to pick up and run with.

While I still tend to work solo, Oddkid opens the door to more collaborations and partnerships with other strategists and creatives, enabling me to offer the best possible skill sets and price point.

Before working independently, I was at Wolff Olins, Digit/Brand Union and Moving Brands. I previously taught How to Workshop at Wolff Olins, and I’m one of the co-founders of Design Club – a design event where the creative community figure out what’s next.